Alf Darb Women Career Readiness Program - Values Framework

Client: Alf Khair

Location: Saudi Arabia

Alf Khair Academy is a leading boot camp for career readiness in Saudi Arabia. With a primary focus on women and their integration to the workforce, Alf Khair aims to provide access to opportunities in Saudi Arabia, celebrate productivity and promote creativity, hard work, contemporary design to build a tribe of responsible, mindful and innovative Arabian talent.

Medina Works collaborated with The Brand-Ling during the conception phase of the Academy to develop a Values Framework, which not only defines the core values for the Academy but is also used to evaluate students and match them with internships and job placement.